Nike | CCS

Selected to participate in an interdisciplinary design team to create performance shoe products for a Division 1 college basketball team. Ethnographically driven, this project was conceptually molded around the holy trinity in reference to Eli Holman (one of U of D's outstanding players), the city of Detroit, and the Jesuit religion based college — the University of Detroit Mercy. This project was prototyped at Nike global headquarters in Beaverton and displayed at Ford Field in Detroit during Final 4 playoffs in Detroit, March 2009.